DTC101 — 1,944 DTC Facts by Nik Sharma | Limited Supply

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My personal best practice is to always design the PDP thinking you need to educate a grandmother, on her iPhone, with slow internet, who knows nothing about you.

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About the Source

// Nik Sharma

Nik Sharma is a growth operator, investor, and brand builder who’s spent the better part of a decade helping some of the most recognizable DTC and consumer brands scale. Most recently, he served as Chief Growth Officer at Lunar Solar Group following the acquisition of his agency, Sharma Brands.

He’s worked with brands like Feastables, Parachute Home, David Protein, IM8 Health, POV Beauty, Hint Water, Liquid IV, Jolie, SET Active, Momentous, and more, specializing in the stuff that actually moves the needle: conversion optimization, paid media architecture, retention marketing, and creative strategy. He was named to Forbes 30 Under 30 and runs Limited Supply, a newsletter and podcast with over 100,000 subscribers breaking down what’s working (and what’s not) in eCommerce.

Before the acquisition, Sharma Brands became one of the go-to growth partners for high-growth consumer companies. On the investment side, Nik backs companies at the intersection of tech, consumer, and entertainment through his venture fund.

When he’s not optimizing funnels or reviewing pitch decks, he’s producing music under After Ours. He’s based in New York City.

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// All facts sourced from the Limited Supply newsletter by Nik Sharma